Google My Business
If TOURIST customers know nothing else about the internet, they know Google. After all, the search platform accounts for over 93% market share of mobile search engines.
Myself & my partner are consantly travelling, we no longer have a home, are Digital Nomads, like any traveller we dont navigate a city on Facebook - it doesnt even have a map to do that!
First of all, why focus on your online reviews? Here are some key takeaways from a study conducted by Brightlocal:
86% of consumers read reviews for local businesses (including 95% of people aged 18-34)
Consumers read an average of 10 online reviews before feeling able to trust a local business
40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year
57% of consumers will only use a business if it has 4 or more stars
80% of 18-34-year-olds have written online reviews – compared to just 41% of consumers over 55
91% of 18-34-year-olds consumers trust online reviews as much as personal recommendations
89% of consumers read businesses’ responses to reviews
When it was just TripAdvisor, online review management was a simpler time. Now with Google Reviews and Facebook, which platform deserves more of your attention?
Face Book: If you’re hoping for lots of organic reach, Facebook isn’t going to help much in this area. The platform’s algorithms tend to limit how many people see your posts—unless you pay to change that.
You should ask 100% of your clients for reviews, good or bad. And trust in the knowledge that you’ll have so many positive reviews, that the bad ones will be drowned out.
Like a bonsai tree, keep your engagement levels high and make sure to respond to reviews – positive or negative – in under a week. 45% of customers say they are more likely to visit a business that responds to negative reviews, so there’s no reason why you can’t turn a negative into a positive by showing prospects that your business can evolve with customer feedback.
Run a search like in the 1st 3 images below to see where you rank
I can bump your business 10 places per month and or get you 2500 new views and your ranking will continue to improve month on month with minor input from you and you dont pay untill the results are in!