Let's just assume for the moment that your product/service is in demand and that obviously you know the size and scope of the market.

 

Secondly, let’s assume that we possess the skills to gain access to decision-makers, that being the ability to communicate at all levels, to break through gatekeepers, and that, our communication skills both written and verbal meet the highest standards. Finally our ability to research markets or verticals which are a good fit, and, for the moment, just put all that aside.

In sales, it’s not always about the salesperson. It's not always all about the product or service – let’s assume the product is perfect, well-priced, and well branded, and, for the buyer's need, it's a perfect fit as well.

In order for the sales introduction function to be successful, we have to manage buying decision issues that need to happen within each buying environment. Our sales success rate is high by the fact that from the very beginning we understand and know how to leverage the prospects within the buyer's system whether that be a husband and wife or a management team. Our sales process helps buyers identify all of the issues that must be taken into account so that a buying decision can be made.

We look to be a part of a lucrative collaboration, not only within the organisation we represent but also the customers that we serve and to accomplish business with profit and to serve customers with skill, heart, and integrity; and of course by being a brand ambassador in every client exchange, whether that be a long, or short term engagement.